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May 02.2025
3 Minutes Read

Why PR Experts Say You Can't Buy Earned Media Coverage

EIN Presswire logo representing earned media coverage

The Evolution of Public Relations: Worth More Than Just Money

Public Relations (PR) has long been misunderstood in the business world, often seen as a realm where cash can simply buy favorable coverage. In the debut edition of “Heard on the Streets,” Sherrie Handrinos, founder of Boost 1 Marketing & PR, underscores a crucial misconception: earned media coverage cannot be purchased. This fundamental shift in understanding PR's value is essential for professionals striving to navigate the dynamic media landscape.

Defining Earned PR vs. Paid Placement

According to Handrinos, the separation between earned PR and paid placement is stark yet often overlooked. Earned media arises from building relationships and offering valuable news, leading to organic stories generated by reporters and editors. In contrast, paid placements are more akin to advertisements, where brands pay for space to promote their narrative. Both are vital in a well-rounded communications strategy, but recognizing their differences can shape effective outreach.

Maximizing the Impact of Press Releases

A press release remains a tactical cornerstone in garnering media attention. Handrinos asserts, “It must explain your product or brand clearly.” High-quality press releases can trigger interest among journalists, leading them to craft stories that resonate with audiences. Providing well-structured, newsworthy content holds the key to standing out amidst a deluge of information in our fast-paced digital age.

Strategies to Earn Media Coverage

Generating earned media coverage requires a strategic approach. Crafting compelling narratives is only part of the puzzle. Building and nurturing relationships with journalists, providing valuable insights, and maintaining transparency significantly enhance the likelihood of coverage.

The Role of Expert Insights in PR

With the establishment of EIN Presswire’s Substack, readers are afforded access to professional insights from industry veterans like Handrinos. Engaging with these experts allows professionals to leverage lived experiences, expanding their understanding of what works in a rapidly transforming PR environment.

Future Trends in Public Relations

Looking ahead, professionals must remain agile in adapting to the evolving media landscape dominated by digital platforms and AI technologies. As Handrinos highlights, understanding how these tools are reshaping communications is imperative for sustained success in the PR field. The blending of traditional PR strategies with innovative technology will redefine how brands engage with their audiences.

The Importance of Transparent Communication

In a world rife with misinformation, transparent communication becomes crucial. Handrinos emphasizes how credibility can drive engagement and loyalty. For brands, being straightforward about their message and values fosters a trustworthy relationship with their audience, especially amid societal concerns about authenticity and integrity.

Engagement Beyond Transactions

Ultimately, moving away from a transactional viewpoint towards a relational one not only enriches PR practices but also contributes to broader social dynamics. Engaged organizations can make more significant impacts on their communities and industries, propelling them towards genuine change rather than fleeting campaigns.

Conclusion: The Power of PR in Modern Communication

In conclusion, understanding the nuances of PR is critical for professionals in today’s landscape. As media consumption continues to evolve, so too must the strategies adopted by PR experts. Handrinos’ insights present a compelling reminder: PR’s worth cannot be quantified merely in dollars but rather in the relationships and stories cultivated with authenticity and purpose. Organizations hoping to stay ahead must value the subtleties of earned media while embracing the power of their narratives.

For those wanting to dive deeper into the world of public relations, consider subscribing to EIN Presswire’s Substack for updates from leading communicators and insights that can transform your approach to media engagement.

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12.12.2025

Unlocking Efficiency: Updated Customs Policies Enhance Tariff Management and Valuation

Update Understanding the Updated Customs and Excise Policies In a significant move reflecting a commitment to transparency and efficiency, the South African Revenue Service (SARS) has updated its policies surrounding customs and excise concerning tariffs, valuation, origin, and staged consignment. Dated December 11, 2025, these changes primarily focus on enhancing the certainty that taxpayers and traders can expect from the Customs process. Clear Expectations: The New Turn-Around Times The revised policies introduce specific turn-around times for the finalization of determination applications submitted to Customs and Excise offices. By setting these timelines, SARS aims to not only streamline operations but also enable businesses to better plan their logistics, reduce operational uncertainties, and ultimately improve decision-making processes. This shift marks a crucial step towards accountability within the revenue collection framework, giving stakeholders precise knowledge of how long their applications will take. The Role of Valuation in Tariff Management Understanding customs valuation is vital for both businesses and the government, as it directly affects the tariffs imposed on imported and exported goods. Adjusting valuation methods is one of the most effective strategies companies can employ to negotiate the complexities tied to tariffs, and this aligns with the emphasis found in similar articles and reports on customs strategies. Utilizing methods such as the first sale for export can assist in mitigating costs associated with tariffs significantly, pointing to the need for businesses to collaborate closely with customs advisors. Implications for Businesses and Trade Practices For professionals navigating the import-export landscape, the importance of comprehending these policy changes cannot be overstated. The establishment of uniform turn-around times does not merely simplify internal operations; it also aids in the broadening of the trade environment, positioning the nation as a competitive player on the global stage. Furthermore, the adoption of the implications of these strategic adjustments is essential for compliance and operational success. Complementary Strategies for Tariff Disruption Management In light of these regulatory updates, businesses must consider strategic measures that include the assessment of potential tariff impacts on their operations. By implementing comprehensive customs valuation practices, companies can leverage available deductions and identify non-dutiable costs effectively. Other strategies, such as post-importation price adjustments, become even more pertinent in an evolving tariff landscape. Fostering Better Communication: Transparency Between SARS and Traders These new policies serve as a baseline for better communication between SARS and the trading community. The predictability introduced by defined turnaround times allows traders to align their business plans more effectively, leading to a more organized and transparent trade atmosphere that has long been lacking in the past. The Long-Term View: Evolving Practices to Enhance Compliance It's essential to recognize that these updates are not just about immediate compliance with tariffs; they reflect a broader initiative to modernize South Africa’s customs practices. In concert with anticipated global trends in trade, these changes can set a precedent for ongoing improvements that include advanced compliance technologies and the introduction of best practices in tariff management. Conclusion: The Call for Engagement As professionals in various sectors adapt to these changes, there is a clear need for ongoing engagement with SARS. The introduction of defined policies enriches the landscape for trade, but it also amplifies the responsibility of traders to stay informed. By leveraging these updates, stakeholders can cooperate and innovate within the framework provided by these new policies. Let’s drive the conversation to enhance our knowledge and ensure compliance in this crucial period for South African trade.

12.12.2025

The Clash at Castel: Pierre Castel's Family Fights for Control

Update Family Feud Turns Corporate: The Castel Group SagaThe ongoing tensions within the Castel Group have reached a boiling point as Gregory Clerc, the current CEO and a former tax lawyer, finds himself at odds with the family of Pierre Castel, the group’s founder. The rift has escalated as the family actively seeks Clerc’s resignation, highlighting a struggle for control that has critical implications for the beverage empire in Africa.Historical Context: The Rise of CastelPierre Castel founded the Castel Group, which is now a prominent player in Africa’s beverage sector. Over the years, the group expanded its operations across various African nations, navigating the complex landscape of local markets and international competition. As it grew, familial ties intertwined with business interests, ultimately leading to the current power struggle.Current Events: A Family PushbackThe dismissal of Alain Castel, a key figure in the family and nephew to Pierre Castel, from a pivotal holding company within the group, marks a decisive moment in this power struggle. This dismissal appears to be driven by Clerc’s consolidation of power, angering the family and prompting an aggressive counterpunch to regain control.Implications for Business in AfricaThe fallout from this family conflict carries substantial weight for the business environment in Africa. As the Castel Group is a significant player in regions where economic growth and stability are crucial, any disruptions may affect trade, investment, and regional development. Furthermore, the leadership style of Clerc—symbolizing a shift towards a more corporate approach—may impact the group’s local engagements and community relations.Shaping the Future: Leadership and GovernanceLeadership transitions like this are not rare in family-owned businesses, where governance often takes a backseat to personal interests. As the Castel saga unfolds, the outcome could inform best practices for governance in corporate environments, especially amidst growing calls for transparency and ethical leadership across Africa.Next Steps for StakeholdersFor stakeholders—investors, employees, and local communities—this conflict can serve as a case study on the importance of understanding internal dynamics. Stakeholders may need to advocate for transparency and engage in conversations about the future direction of the group, ensuring it aligns with broader regional economic interests.Conclusion: The Call for Unity in Africa’s Corporate SphereAs this story develops, it emphasizes the necessity for unity among corporate governance, familial loyalties, and community engagement in African enterprises. Understanding these dynamics will be essential as emerging markets strive for sustainable economic growth and development.

12.11.2025

Navigating New Legislation for REITs: Key Insights and Impacts

Update Understanding the New Legislation on REITs As we approach 2026, the landscape of Real Estate Investment Trusts (REITs) is set for significant changes, particularly with the new draft legislation being prepared by the National Revenue Authority (NRA) and the proposed amendments by the North American Securities Administrators Association (NASAA). The NRA's recent announcement regarding the requirements governing REIT definitions in line with the Income Tax Act of 1962 raises crucial questions about compliance standards and investment dynamics in the U.S. real estate market. What the New Requirements Mean for Companies The NRA's draft legislation, released on December 3, 2025, outlines the standards that will define a REIT in the context of tax benefits. This is aligned with NASAA's amendments which also highlight inflation adjustments to income and net worth standards for investors in non-traded REITs. These proposed updates are expected to present both operational challenges and opportunities for compliance among companies operating in this sector. Broader Impacts on Investment Culture The withdrawal of the controversial 'look-through' rule under the Foreign Investment in Real Property Tax Act (FIRPTA) could simplify compliance for foreign investors, making U.S. real estate more attractive. By reducing barriers and providing clearer guidelines, firms can expect an uptick in foreign investment as sponsors streamline their ownership structures and enhance their cross-border transactions. This shift is not only a win for investors but also reflects a burgeoning openness in U.S. markets. Key Stakeholder Responses Industry stakeholders are closely monitoring these developments. Broker-dealers and investment advisers have already begun evaluating their compliance measures in light of these proposed changes. The emphasis on the fiduciary obligations under the amended guidelines necessitates proactive adjustments in investment strategies and regulatory practices to mitigate risks associated with the new rules. Understanding the timeline for these transitions is paramount as the effective date approaches. Future Trends Shaping REITs The convergence of regulatory updates, coupled with market dynamics driven by evolving investment strategies, points to a future where agility in compliance and innovative structuring become critical for REITs. The proposed 10% concentration limit for non-accredited investors and automatic inflation adjustments for income requirements represent foundational shifts aimed at balancing investor protection with market accessibility. Actionable Insights for Real Estate Professionals As industry professionals, now is the time to recalibrate strategies in anticipation of these regulatory changes. Key actions may include: Thoroughly reviewing and updating compliance manuals to align with new NASAA guidelines. Conducting assessments on the impact of foreign investments under the revised FIRPTA regulations to optimize ownership structures. Enhancing stakeholder communication to keep investors informed about changes that could affect their investment portfolios. Investing in training and resources for teams to navigate the complexities of new compliance standards effectively. Staying informed and adaptable is crucial as these regulations unfold. Conclusion: Preparing for Change The evolving landscape of REITs driven by these legislative updates brings both challenges and opportunities. Companies committed to navigating this complex environment must remain proactive in their adaptation efforts. Engaging with legal and financial advisors will be critical in harnessing the potential benefits while mitigating the associated risks of these regulatory changes.

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