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Discover How Better Rewards Boosted Dis-Chem's Market Impact and Customer Savings

Update Dis-Chem's Remarkable Revenue Growth: A Comprehensive Dive into Better Rewards Dis-Chem Pharmacies has recently reported an impressive 10.1% growth in group revenue over the past 24 weeks, highlighting the effectiveness of their modernized loyalty program, "Better Rewards." This innovative initiative, which launched on October 21, 2025, has proven to reshape customer engagement and boost market presence significantly. Chief Executive Rui Morais attributes much of this success to the integration of technology and deep customer insights. What is Better Rewards? The Better Rewards program is designed to increase the level of discounts available to customers, enabling them to benefit from lower prices while shopping for essential health and wellness products. By identifying new funding avenues within the broader ecosystem, Dis-Chem aims to reinvest in this program, thereby enhancing value for customers and solidifying the company's position within a competitive market. Statement from Leadership According to Morais, in just 17 weeks since the program's inception, over ZAR 410 million has been returned to customers. This substantial savings figure not only showcases the financial benefits enjoyed by customers but also underscores Dis-Chem's commitment to making healthcare more accessible and affordable. As Morais remarked, the gains in market share that the company has witnessed stand as a testament to the realization of innovation in practice. Market Response and Strategies Ahead During the reporting period, retail revenue saw an increase of 9.5%, with a like-for-like revenue increase of 5.7%. Notably, volume growth reached 5.0%, indicating that more customers are engaging with both Dis-Chem and its newly introduced loyalty offerings. Interestingly, pharmacy revenue alone jumped by 13.7% due to high demand for specific drugs combined with effective promotional strategies under the Better Rewards framework. Driving Engagement through Strategic Partnerships Partnerships have played a crucial role in elevating Dis-Chem's offerings. A notable collaboration with Capitec Bank allows the boost system to work effectively, thereby positioning both brands to deliver value to mutual customers. This strategic synergy has contributed to a notable increase in shopping frequency, inspiring existing customers while attracting new ones. Boosting Market Presence According to NielsenIQ, the company reported an 8% volume growth within its core retail categories, as opposed to a mere 1.3% growth seen in the overall market. Such figures underscore Dis-Chem's ability to expand its market share by making invaluable offerings accessible to consumers, ultimately benefitting sectors like public healthcare and private medical schemes in South Africa. The Future Looks Bright for Dis-Chem As Dis-Chem prepares for its next financial report, set for May 29, 2026, the momentum is clear. The launch of the Better Rewards program not only creates immediate financial benefits for consumers but positions Dis-Chem as a formidable player in the evolving health and wellness ecosystem. This bold move aligns with the company's dedication to addressing both chronic diseases and everyday health concerns while encouraging responsible health consumption through discounts and accessibility. Overall, Dis-Chem's new initiatives showcase vital shifts within South Africa's healthcare landscape—an approach that prioritizes consumer empowerment while enhancing brand loyalty. Call to Action For parents and professionals keen on maximizing their health-related savings, it’s time to explore the Better Rewards program from Dis-Chem. With significant savings opportunities and a focus on essential health needs, taking advantage of Dis-Chem’s offerings could change the way you approach healthcare shopping.