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March 25.2025
3 Minutes Read

How Newsmatics Guides Future PR Leaders in Addressing Fake News

Logo design reflecting media transparency and fake news.

Empowering Future PR Leaders in a Changing Media Landscape

In an era where misinformation spreads like wildfire and media transparency is under constant scrutiny, the importance of equipping the next generation of public relations (PR) leaders grows increasingly essential. Recently, students from across the country convened in Charlotte, North Carolina, for the Public Relations Student Society of America (PRSSA) Leadership Assembly, where they explored collaboration and leadership development, along with vital discussions on combatting fake news. This pivotal event was made possible thanks to the ongoing support from Newsmatics—a news tech company committed to fostering integrity within media.

Exploring the Challenges of Misinformation

The digital age has lowered the barriers to information dissemination, allowing not only credible news sources but also unreliable content to reach wide audiences. This duality poses a significant challenge for aspiring PR professionals who must learn to navigate this complex landscape. Newsmatics played a crucial role at the PRSSA event by leading interactive discussions centered on its mission to enhance media transparency. Michaela Wright, Marketing Team Leader at Newsmatics, emphasized how sharing their insights on the company’s strategies against misinformation sparked fervent interest from attendees—many hungry for knowledge on real-world applications.

The Value of Direct Engagement

One of the standout aspects of the PRSSA event was the in-person engagement between Newsmatics representatives and the students. The opportunity to discuss company culture, future career possibilities, and the pressing issues in media integrity left a profound impact. By offering postcards that outlined hands-on marketing internships, both Wright and her colleague Michelle Marrero created pathways for students to gain invaluable experience in diverse areas such as content creation and social media management. This direct approach not only enhanced learning but also opened doors for practical applications of their education in the evolving PR landscape.

Building a Collaborative Future for PR

Newsmatics' ongoing partnership with academic institutions, including Masaryk University in the Czech Republic and Georgetown University’s Hoyalytics, presents exciting avenues for knowledge exchange and skill development in technology and data analysis. Such collaborations not only prime students for the evolving job market but also emphasize an essential commitment to media literacy—a cornerstone in the struggle against misinformation. The growing popularity of engagement at events like PRSSA reflects a collective desire among young professionals to take ownership of their roles in promoting transparency and accountability in media.

Looking Ahead: The Role of PR in Strengthening Democracy

As the political landscape continues to shift—marked by contentious debates around issues such as state capture, economic reform, and social justice—the role of public relations and media becomes ever more pronounced. Engaging with organizations like Newsmatics, students are not only learning about the ethical dimensions of media but are also being prepared to advocate for democratic principles. In South Africa, for instance, concepts such as Ubuntu and racial reconciliation are critical—paralleling the broader global push for media freedom and accountability—underscoring how today's challenges in PR reflect pressing societal needs.

Conclusion: A Call to Action for Future Leaders

The PRSSA event encapsulates a necessary discourse in the professional development of future PR leaders. As misinformation proliferates and media landscapes shift, students must harness collaboration and transparency as tools for effective advocacy. In order to equip themselves for these challenges, students should seek opportunities for ongoing engagement, mentorship, and professional growth. As demonstrated by Newsmatics' supportive initiatives, involvement in such events can pave the way for a more informed and responsible generation of public relations professionals. The call is clear: seize these opportunities and actively contribute to the discourse surrounding media integrity and accountability in an evolving democratic context.

Education

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02.21.2026

NSA Opens Doors: Inspire Future Generations of Creative Talent

Update Discovering Creative Talents: NSA's Open Day for StudentsOn Saturday, February 28, 2026, the National School of the Arts (NSA) in Johannesburg is inviting prospective students to its Open Day, an event poised to ignite the passions of young South African creatives. Running from 08:30 to 13:30, this day offers an insightful glimpse into the vibrant world of the NSA, a specialized institution that champions the performing and creative arts. The event serves as a gateway for students interested in Dance, Drama, Music, and Visual Arts.The Open Day experience is thoroughly enriching. Attendees can explore guided tours of the school's facilities, witness live rehearsals for upcoming productions, and even participate in mock auditions. Connecting directly with educators and current students provides a firsthand account of the artistic culture embedded in the school. Artistic Director Brenda Sakellarides emphasizes the importance of this exposure, stating, “If you want a snapshot of young creative South Africa, then make your way to the NSA on Saturday.”Unveiling the Artistic Theme: ‘Origi-Nation’This year's theme, “Origi-Nation,” celebrates South Africa as a fountain of creativity and innovation, aligning with NSA's ethos of nurturing unique artistic voices. This theme will culminate in the first-term performances, which promise to highlight the local talent and engage audiences in thought-provoking ways. The school showcases many works, including physical theatre pieces such as “Kinétre – The Origi-Nation,” choreographed by notable artist Lucky Moeketsi, featuring Grade 12 drama students. This performance embodies themes of physical protest theatre, exploring the body as a form of expression and resistance. A Spotlight on Diverse ArtsFurthermore, NSA’s Dance Department will present “Dance Spectrum – The Origi-Nation,” featuring works by renowned choreographers that fuse neo-classical ballet with contemporary dance. This multidisciplinary approach demonstrates how various art forms can collaborate to create something new and transformative. Support from organizations like the National Arts Council has played a pivotal role in enhancing the quality of these programmes, making them accessible to talented individuals from diverse backgrounds.The Educational ImpactAs a publicly funded institution, the NSA takes pride in integrating rigorous academic standards with focused arts training. This is particularly relevant in light of ongoing discussions surrounding STEM education and curriculum reform within South African schools, where arts education is sometimes overlooked. The NSA's approach marries practical learning experiences with high artistic standards, ensuring that students not only thrive creatively but also academically. This dual focus is essential for successful careers in the arts as well as fostering well-rounded cultural understandings.Every Artistic Journey Begins with a StepEnsuring that the next generation of artists is prepared for the challenges ahead, the NSA provides a supportive environment for personal and professional growth. This Open Day is more than a showcase; it’s an invitation to families to engage actively in their children's educational journeys. Interested families can inquire about admissions and audition processes, ensuring they’re equipped with all necessary knowledge to help their children pursue the arts.Join the Creative RevolutionAs we look forward to the NSA's Open Day, it's clear that events like this foster a thriving culture of creativity and innovation in South Africa. The commitment to nurturing young talent in a supportive and inspiring environment resonates deeply with many families, potentially paving the way for future success stories in the arts. Whether you are a parent eager to explore opportunities for your child or a young artist looking for a platform, the NSA is where dreams can take flight. Be part of a community that celebrates creativity and individuality!

02.19.2026

Unlocking Future Success: Empowering Students with AI Literacy

Update AI Literacy: A New Essential Skill for Students Imagine stepping into a world where understanding artificial intelligence (AI) is as vital as mastering reading or mathematics. With the rapid evolution of technology, this future is not far off. In today’s educational landscape, institutions like STADIO Higher Education are leading the way in integrating AI literacy into their curricula, ensuring students are equipped for the realities of the modern workforce. Rather than banning AI tools—a common response in many educational environments—STADIO embraces them fully. The institution has developed an innovative 'traffic light' framework, categorizing assignments as Red, Amber, or Green. This system helps students learn when and how to use AI responsibly. Dr. Jolanda Morkel, a leader at STADIO, emphasizes the importance of not only learning how to use AI but also developing the discernment to recognize when AI should be utilized. Why the Traffic Light Model Matters STADIO’s approach is unique: Red assessments require independent skills, pushing students to engage in critical thinking and problem-solving without the aid of AI. Amber tasks offer flexibility, allowing students to use AI if they choose, fostering a sense of responsibility. Lastly, Green assignments require AI, preparing students to harness its potential in professional settings and emphasizing how AI can enhance productivity. This model not only influences academic capabilities but also shapes students' mindsets towards technology. By addressing the nuances of AI usage, students are well-prepared for the various scenarios they will encounter in the workforce, whether it means relying on their judgment without assistance or knowing when AI can enhance their efficiency. Embedding AI Literacy Across the Curriculum Per Dr. Morkel, cultivating AI literacy should sit alongside traditional literacy. Schools must help students understand AI’s workings, evaluate its applications, and navigate its ethical implications. This is crucial, as AI technology integrates into every facet of society, creating a demand for graduates who not only excel in their chosen fields but can also navigate complex digital landscapes. As emphasized in a recent report by EDUCAUSE, AI literacy encompasses understanding AI fundamentals, critically evaluating AI technologies, and maintaining ethical standards in AI applications. Such comprehensive education prepares students to face biases and misuses of AI they might encounter in real-life situations. This forward-thinking approach is echoed in research by academic libraries, showcasing how collaboration with educational institutions can enhance AI literacy, making it accessible to all students. Equipping Faculty for the AI-Powered Classroom Recognizing the need for comprehensive AI education, STADIO is not only focusing on students but is also committed to upskilling faculty members. By investing in training for lecturers, STADIO fosters an environment where both faculty and students can navigate AI confidently. This preparation is essential, as teachers play a pivotal role in modeling ethical AI use and integrating AI into their educational practices effectively. Academic professionals must be equipped with the skills to guide students, ensuring that they not only utilize AI but also understand its implications. This holistic approach aims to build a community proficient in AI literacy, paving the way for a new generation of ethical professionals. Preparing Students for Tomorrow’s Workforce The focus is clear: preparing students who are ready for work and future challenges. As technologies evolve, the strategic use of AI will be a major factor in determining success in various fields. By employing frameworks such as the traffic light model, STADIO graduates gain a distinct competitive edge, emerging as responsible, capable users of technology. AI is a defining element of our modern age. As Dr. Morkel aptly states, “By embracing it as a partner in education, we are ensuring that our graduates are prepared not just to adapt, but to thrive.” Understanding AI is crucial not only for job readiness but also for fostering a general understanding of its societal impacts. With AI literacy becoming a critical point in education reform, it’s essential for parents and professionals alike to recognize its importance. Engaging with educational institutions that prioritize AI understanding can help ensure that the next generation is prepared for the challenges and opportunities of the future. In this rapidly changing landscape, it’s time to embrace education that empowers students with the skills they need—not only for today but for a future where AI will play a central role in every profession. Investing in STEM education and curriculum reform focused on practical learning outcomes will be key as we navigate the Fourth Industrial Revolution.

02.13.2026

South Africa’s Shift Away from NATED: A Game Changer for Technical Education

Update The Shift from NATED: A Historical Perspective The National Accredited Technical Education Diploma (NATED) has long served as the backbone of South Africa's technical education system, albeit with diminishing relevance in today's job market. For years, this outdated framework primarily emphasized theoretical knowledge over practical application. In the ever-evolving landscape of the Fourth Industrial Revolution, employers are increasingly seeking candidates who can demonstrate not just understanding, but applicable skills. The transition from NATED to a more dynamic system overseen by the Quality Council for Trades and Occupations (QCTO) marks a crucial turning point that aligns technical education with real-world requirements. Understanding the Impact on Employability Leon Smalberger, CEO of the Academic Institute of Excellence (AIE), poignantly explored the significance of aligning educational qualifications with workplace demands. Under NATED, students often completed their studies only to face limited opportunities for further education or employment because their qualifications were perceived as lacking relevance. In contrast, QCTO-aligned occupational qualifications are expected to provide students with much-needed practical experience that mirrors the requirements of employers, thus enhancing their employability in the process. Navigating the Challenges of Technical Training The transition to a system that offers relevant qualifications isn't without its challenges. Many students who trained under NATED struggled to have their skills recognized by potential employers. Because employers often viewed NATED certifications as merely theoretical, students were left at a disadvantage compared to their peers who had pursued hands-on training through apprenticeships. As a result, promising candidates regularly found themselves locked out of job interviews, leading to a cycle of underemployment. Realigning Education with Economic Needs For South Africa to achieve its economic growth targets, the nation must invest in educational programs that emphasize real-world applicability. This involves integrating practical learning with curriculum reform that prioritizes skills relevant to high-demand occupations. Encouragingly, many current and aspiring educators are now focusing on student-centered approaches, including inquiry-based learning and problem-based learning, to effectively prepare students for future job markets. The Role of Institutions in This Transformation Educational institutions like AIE are at the forefront of this transformation, implementing training programs designed around the needs of industry. With a curriculum that prioritizes skills utilization and employability, these institutions are helping to fill the significant STEM skills gap in South Africa's economy. By fostering a learning environment that emphasizes both theoretical understanding and practical experience, educators are better preparing students for the challenges of today’s workforce. Future Directions: What Lies Ahead? The shift away from NATED represents much more than mere administrative change; it opens up opportunities for students to engage in a learning experience that is both enriching and practical. As we move into a future characterized by technological advancement and rapid change, South Africa's educational landscape must remain agile, continually adapting to meet the needs of industry. Failure to do so risks leaving countless capable students behind. Conclusion: Embracing the Future of Technical Education As South Africa transforms its educational frameworks, the focus should firmly remain not just on what students learn, but how they learn it. With the QCTO leading the way, the expectation is that future generations will graduate not just with credentials but with the lived experiences and practical skills that industries truly need. Engaging students in learning and paving a clearer path to employment must be seen as an investment in the nation’s future. If you believe in reforming education for the betterment of our youth and economy, consider supporting local initiatives that enhance STEM education and advocate for curriculum reform to bridge the gaps in technical training.

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