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March 12.2025
3 Minutes Read

How KPMG Survey Reveals Business Opportunities for German Firms in South Africa

Mobile news on German business opportunities in Southern Africa.

Optimism Amidst Challenges: German Companies in Southern Africa

In the wake of South Africa’s recent national elections, a new survey reveals a cautiously optimistic outlook for German businesses operating in South Africa and the broader Southern African region. Conducted by KPMG Germany in collaboration with AHK Southern Africa, the ‘German-Southern African Business Outlook 2025’ offers critical insights into the professional climate and investment attitudes of German firms.

Survey Insights: Key Findings from the KPMG-AHK Survey

From November 11 to December 31, 2024, KPMG and AHK engaged 98 companies to explore the pressing challenges and opportunities facing businesses in the region. The results indicate a significant degree of optimism: 64% of participants in South Africa expect an increase in sales within the year, while 58% in the wider Southern Africa region echo this sentiment.

Profit expectations are also uplifting, with 48% of South African respondents anticipating higher profits—this reflects a gradual turnaround as businesses adapt to economic challenges. Furthermore, 44% of firms plan to invest in South Africa over the next three years, with at least €3 million earmarked for projects by 10% of these companies. In contrast, investment interest wanes in other Southern African countries, where only 20% express investment plans.

The Impact of Political Stability on Business Growth

The survey's responses suggest a strong correlation between enhanced political stability and business growth. Almost all respondents (77%) believe the recent election outcomes will favorably impact the economic environment. However, 65% anticipate that improvements will be moderate, illustrating a tempered perspective. Business leaders are hopeful that the newly formed Government of National Unity will spur necessary reforms for sustainable growth as they work to address longstanding issues in infrastructure and crime.

Corruption and Infrastructure: A Business Imperative

As noted by Andreas Glunz, KPMG Germany’s managing partner for international business, one of the most pressing tasks for the new government is to systematically combat corruption and crime. This sentiment resonates with 46% of surveyed companies identifying this as a paramount focus for improvement, clarifying their critical concern for the local business environment. Investment in infrastructure modernization—favored by 39% of firms—also appears essential to facilitate economic expansion.

Challenges Driving Innovation: The Role of Technology

In a world increasingly driven by technological advancements, German businesses are exploring digital solutions as they navigate local challenges. Areas such as cloud computing, data analytics, and cybersecurity are gaining traction, reflecting a need to innovate amidst infrastructural gaps.
For many firms, adapting technologies—like IOT devices for supply chain improvements or AI tools for decision-making—serves as both a response to immediate challenges and a catalyst for long-term growth.

Future Predictions: What Lies Ahead for German Enterprises

As businesses look beyond immediate recovery, the forecast for growth hinges on the government’s ability to stabilize political and economic conditions. The formation of a united government has reinvigorated hopes. Many German companies see South Africa as a gateway to expanding markets across sub-Saharan Africa, capitalizing on a youthful demographic and untapped resources.

While optimism prevails, industry players must remain cautiously vigilant, embracing innovative strategies and digital transformation frameworks that encompass automation, digital skills, and responsible tech investments. A holistic focus on cultural and social adaptation will serve as a foundation for creating robust business ecosystems ready to adapt dynamically.

Conclusion: Embracing Opportunities Amidst Uncertainty

In summary, the KPMG-AHK survey reflects a complex yet promising landscape for German companies in Southern Africa. The confluence of political change and economic opportunity beckons resilience and innovation from business leaders. Understanding and integrating advanced technologies, fostering public-private partnerships, and tackling systemic challenges will determine the region's future success. As executives and professionals hone their strategies, continuing to monitor evolving conditions will be crucial for sustaining growth and tapping into Southern Africa's full potential.

Stay informed and be part of the change—understand how you can engage with the technological advancements that may redefine business landscapes. Join the conversation today by exploring more insights on innovations in the region.

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11.26.2025

Boston Moonsamy: A Visionary Leader Honored as Top Global Managing Director

Update Celebrating Leadership: Boston Moonsamy’s Global Recognition In an era where true leadership is measured not just by business success but by the impact on communities and industries, Boston Moonsamy stands as a beacon of excellence. Selected as the Top Global Managing Director of the Year for 2026 by the International Association of Top Professionals (IAOTP), Moonsamy's recognition exemplifies a commitment to integrity, innovation, and mentorship, positioning him as a transformative figure in the global specialty chemicals industry. Setting a New Standard in Leadership Boston Moonsamy’s journey from a research chemist at Chevron to the Managing Director of Azelis in South Africa represents the vision of a leader deeply committed to nurturing talent and delivering value. His approach to leadership reflects an understanding that true success isn’t merely about profitability but about fostering an environment where teams feel empowered and valued. Azelis under Moonsamy's stewardship has evolved from a traditional distribution model to become a pivotal bridge linking global innovation with local relevance. This strategic transition hasn’t just redefined the company's trajectory; it has also contributed positively to both the South African economy and the broader Middle East and Africa region. The Philosophy Behind His Success At the core of Moonsamy’s philosophy is a profound belief in sharing knowledge and opportunities. He states, “knowledge hoarded is opportunity lost,” a mantra that echoes throughout his leadership style. Moonsamy’s success is attributed not only to his professional achievements but also to the mentors he has had along the way, reminding emerging leaders of the critical importance of giving back. IAOTP: An Elite Recognition The International Association of Top Professionals sets a high bar for its honorees. IAOTP’s meticulous selection process involves a rigorous vetting system that recognizes only the top 1% of professionals across various fields. This recognition amplifies Moonsamy’s achievements and highlights the excellence he embodies. IAOTP President, Stephanie Cirami, emphasized that Moonsamy’s visionary and inspirational leadership made him an obvious choice for the award, noting the impact he has made on both his industry and community. The Broader Impact of Moonsamy’s Work Moonsamy’s work reaches beyond corporate success; it serves as a blueprint for aspiring leaders in various sectors. His strategic oversight ensures that Azelis remains responsive to market needs, particularly in providing specialty chemicals that meet local demands. With his background in analytical chemistry and business management, Moonsamy exemplifies the integration of technical expertise with strategic foresight. This holistic approach is now more relevant than ever as industries globally face rapid changes driven by technological advancements and shifting market dynamics. The importance of ethical leadership and sustainable practices cannot be overstated, and Moonsamy appears poised to lead this charge within the specialty chemicals sector. Future Trends and Opportunities Looking forward, the future of the specialty chemicals industry, especially in Africa, is filled with opportunities for growth and innovation. As markets become increasingly interconnected, leaders like Moonsamy who prioritize ethical, community-driven practices will likely thrive. His work at Azelis is not just about meeting today's challenges but preparing for the uncertainties of tomorrow. Moreover, as organizations strive for greater inclusivity and diversity in leadership, Moonsamy’s story serves as an inspiration for many. His trajectory from a scientific background to becoming a leading executive emphasizes that leadership can emerge from any foundational sector, further democratizing what it means to be an industry leader. Embodying the Spirit of Ubuntu In celebrating Moonsamy’s achievements, we also acknowledge the spirit of 'Ubuntu'—the African philosophy that emphasizes communal relationships and interconnectedness. Moonsamy represents this philosophy through his commitment to mentoring the next generation of leaders in the industry, ensuring that knowledge and opportunities are shared across communities. Call to Action: Embrace Leadership As we embrace the lessons from leaders like Boston Moonsamy, let us adopt and propagate the values of mentorship, inclusiveness, and integrity in our professional circles. By actively participating in nurturing the next generation of leaders, we can contribute to a sustainable economy that values both success and community well-being.

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