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April 11.2025
2 Minutes Read

Don Norman Design Awards: Empowering Change Through Humanity-Centered Design

Humanity-Centered Design Awards golden logo on white background

Shaping Societal Futures: The Importance of the DNDA25 Awards

In a world where social challenges are ever-evolving, the Don Norman Design Award (DNDA) is stepping up with a renewed call for impactful entries into its DNDA25 Awards. By extending the application deadline to April 30, 2025, DNDA is inviting fresh perspectives that adhere to the principles of Humanity-Centered Design (HCD+). This approach not only focuses on fulfilling societal needs but also aligns projects with the United Nations Sustainable Development Goals (SDGs), thus enhancing global cooperation and equity.

Empowering Early-Career Practitioners

One of the critical aspects of the DNDA25 is its focus on early-career practitioners. Such initiatives are crucial in amplifying the voices of emerging talents who are addressing issues like unemployment, poverty alleviation, and healthcare reform at a grassroots level. As the chairperson, Don Norman states, “Even if you do not win, the application serves as an introspective exercise. It encourages applicants to critique and refine their work.” This sentiment reiterates how processes like these are essential for individual and community growth.

Legacy of Don Norman: A Beacon for Design Innovation

Don Norman’s legacy as a design pioneer emphasizes how design is not merely about aesthetics but serves a vital role in tackling pressing societal issues. With over 50 years in academia and industry, his commitment to HCD+ serves as a guiding light for aspiring designers. The DNDA24 Awards have already showcased successful projects tackling social issues, such as the Karuna Evam Shanti Vahini Foundation’s initiative for tribal communities in India and the collaborative community kitchens in Brazilian favelas. These exemplify what can be achieved when design meets social responsibility.

Global Recognition and Support

Winners of the DNDA25 Awards will not only receive monetary prizes and trophies but also gain international recognition. This aspect is pivotal, as recognition can lead to greater opportunities for mentorship and collaboration within DNDA’s rich ecosystem. It’s a powerful incentive that echoes the democratic ethos of public participation in reforming and enhancing community life. Moreover, by covering travel and accommodation for the ceremony in Singapore, it ensures accessibility for those from all walks of life.

Rethinking Design for Tomorrow

The future of design lies in its commitment to accountability, sustainability, and integrity—values that the DNDA is steadfast in promoting. As we approach the extended deadline, it's crucial for aspiring candidates to consider the multifaceted implications of their work. From climate change to social justice, the challenges are vast, but each application serves as a beacon of hope and a step toward a more equitable future.

Final Thoughts: A Call to Action

For professionals passionate about making a meaningful impact through design, the DNDA25 Awards represent a unique opportunity to share their innovative solutions. Whether you're directly involved in design or serve on the periphery, consider spreading the word about this initiative. By participating in or supporting the DNDA, you contribute to a growing movement that champions social equity and transformative design practices.

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11.20.2025

How One Degree Can Transform Generational Narratives in South Africa

Update Education Reshaping Generational Narratives In South Africa, education serves as a transformative tool, especially for first-generation graduates. Nandipha Mbhele, an academic at Regent Business School, articulates how a single degree can revolutionize family histories. The first academic gown worn resonates not just with individual achievement but signals a change in aspirations for entire households. Every graduate becomes a beacon of hope, altering what community members believe is possible for their futures. The Ripple Effect of One Degree When one family member pursues further studies, the impact is felt beyond self-improvement. A postgraduate qualification enriches not just the learner’s life but promotes financial stability that can uplift their dependents and combat the cyclical nature of poverty. 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Unlocking Potential: Why Play-Based Learning is Essential in Preschools

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11.14.2025

Unlocking Potential: Skills Transforming South Africa's Maker Economy

Update Building the Skills for South Africa's Emerging Maker Economy As South Africa gears up for its presidency at the G20 Summit in 2025, a new entrepreneurial wave is sweeping across the nation, particularly among its youth. This movement, commonly referred to as the Maker Economy, is transforming how young people earn a living by encouraging hands-on creation, innovation, and entrepreneurship. In this vibrant landscape, institutions such as the Academic Institute of Excellence (AIE) are at the forefront, providing the necessary skills and knowledge to fuel this economic transformation. The Rise of the Maker Economy: Empowering Youth The Maker Economy enables individuals, especially students, to turn their creative ideas into tangible products. Rather than waiting for employment opportunities to come their way, motivated South Africans are taking the initiative to create economic value through small-scale manufacturing, digital design, and engineering. According to recent statistics from an African Bank Consumer Research Report, 24% of adults and a notable 27% of youth are earning money through side-hustles, reflecting a proactive approach to economic participation that can reshape local markets. Equipping Young Entrepreneurs: The Role of Education To support the rapid growth of the Maker Economy, educational institutions are evolving to meet current demands. Universities and vocational schools are now prioritizing hands-on learning experiences, implementing innovation hubs, 3D printing labs, and fabrication studios as core components of their curricula. Institutions like AIE are pioneering courses that focus on real-world product design and manufacturing, ensuring that students are well-equipped to enter the competitive job market or launch their own ventures. Essential Skills for a Flourishing Maker Economy The World Economic Forum's Future of Jobs Report highlights several critical skills necessary for success in this burgeoning sector. AIE emphasizes the following key skills: Creative Thinking: Encouraging students to think outside the box, fostering innovation and problem-solving through access to workshops and fabrication spaces. Analytical Thinking: Equipping learners with the ability to troubleshoot designs and optimize products, merging creative ideas with logical structure. Technological Literacy: Mastery of modern production tools, including 3D printers and CNC machines, allowing students to confidently engage in the maker process. Systems Thinking: Understanding how various components of a product interact, which is essential in creating functional designs. Resource Management: Instilling practical business acumen in students so they can successfully turn prototypes into marketable goods. Challenges and Opportunities in the Maker Space While the Maker Economy presents numerous opportunities, challenges remain in ensuring equitable access to resources and training. Many under-resourced schools and communities struggle to provide the facilities or equipment needed to nurture these entrepreneurial skills. Addressing these gaps is essential for tapping into the full potential of South Africa’s youth. Programs aimed at increasing financial investment in makerspaces, creating inclusive environments, and integrating with local industries can help raise the survival rates of start-ups emerging from these creative hubs. Using the Maker Economy for Economic Growth As South Africa prepares to take its place on the global stage, building a robust Maker Economy can significantly contribute to national economic growth targets. By fostering a culture of entrepreneurship among its youth, the country not only addresses unemployment challenges but also promotes self-sufficiency and innovation. This movement has the potential to cultivate a new generation of leaders capable of driving South Africa forward in the age of the Fourth Industrial Revolution. Conclusion: The Path Forward As we look ahead, it is crucial for policymakers, educators, and communities to support this rising Maker Economy. By investing in accessible training and resources, aligning educational curricula with industry needs, and fostering creativity and entrepreneurship, South Africa can harness the potential of its young innovators and pave the way for sustainable economic development. Together, we can transform challenges into opportunities, ensuring that the nation’s future is as bright as the creativity of its youth.

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