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February 26.2025
3 Minutes Read

Discover How KZN South Coast Fashion Labels Are Revolutionizing the Industry

KZN South Coast fashion labels display vibrant dresses

Fashion from KZN South Coast: A Global Perspective

The KZN South Coast fashion scene is thriving, showcasing remarkable brands that are making waves on the global stage. Local labels such as Sistas Felas, S’theh, and Deon Zuider are capturing the hearts of international audiences with their unique blend of African flair and high-quality craftsmanship.

A Closer Look at Sistas Felas

Founded in 2020 by Makhosazane (Makhosi) Ntshangase, Sistas Felas has garnered significant accolades, including the prestigious Designer of the Year 2024 at the Durban Fashion Fair. Makhosi’s vision extends beyond fashion; she is committed to local community development. Partnering with organizations like Trade & Investment KZN (TIKZN) and Ray Nkonyeni Municipality, Makhosi runs a FREE Fashion Design Training Programme for budding designers, providing them exposure at major events like Durban July and Seychelles Fashion Week.

With operations in Gamalakhe and a training studio in Port Shepstone, Sistas Felas has expanded its reach internationally, exporting to London and Seychelles. The brand is actively seeking investments to enhance local manufacturing capabilities, aiming to promote the textile industry while creating job opportunities in the community.

Sthesh Fashion Boutique: Crafting Elegance

Sthembile Mnguni, the creative mind behind Sthesh Fashion Boutique, is another testament to the thriving fashion scene in KZN. Since launching in 2014, she has earned notable awards, including the The Next Billionaire 2023 in the Clothing and Textile category. Sthembile emphasizes the importance of quality and customer loyalty, stating, “It’s important to remain consistent in producing quality-made garments.”

Her boutique specializes in high-quality wedding gowns and traditional attire, reflecting vibrant colors and meticulous craftsmanship. Sthembile attributes her business growth to her membership in the Buy Local initiative, which has created more showcasing opportunities and enhanced her brand's visibility.

Deon Zuider: A Journey of Passion and Resilience

Samkele Deon Nxumalo, director of Deon Zuider, turned a personal tragedy into a successful business journey in fashion. His determination led him to win multiple awards, including Designer of the Year at the 2023 South Coast Business Fair. Fashion became a means to honor his late sister and foster community engagement through style.

Deon Zuider prides itself on legendary service and quality. The brand predominantly sources fabric and equipment locally, reducing costs and benefiting their clients while supporting local economy. Samkele envisions opening a fashion school to nurture local talent and expand production capabilities further.

Investment Potential: A Golden Opportunity

According to Dr. Vusumuzi Sibiya, CEO of South Coast Tourism and Investment Enterprise (SCTIE), the region's fashion and CMT (Cut, Make, Trim) industry is ripe for investment. The SCTIE’s Buy Local initiative has significantly bolstered local businesses, encouraging residents to prioritize sourcing locally. The One Stop Shop in Port Shepstone also provides essential support for prospective investors looking to tap into this burgeoning sector.

“The investment potential in the fashion and CMT industry is abundant on the KZN South Coast. Now’s the time to invest in fashion here!” underscores Dr. Sibiya. Moreover, fashion schools would provide the next generation of designers with the skills needed to keep this creative industry vibrant and sustainable.

The Future of KZN Fashion

Investing in African fashion isn’t solely about profit—it encapsulates a commitment to ethical practices and community enhancement. With a focus on sustainability, affordability, and high-quality craftsmanship, brands in the KZN South Coast are paving the way for a future where local talent shines on a global platform. This movement illustrates how style can empower and transform lives, making it a compelling opportunity for conscious investors.

If you are interested in discovering more about the dynamic fashion landscape in KZN or potential investment opportunities, visit the KZN South Coast Tourism website and support our vibrant local designers. Your investment can help foster a thriving community and elevate African fashion to new heights.

Explore the Best of KZN Fashion!

Join the movement to support local artisans and invest in a vibrant and sustainable future. Follow KZN South Coast Tourism on social media for the latest updates and investment opportunities!

Fashion & Beauty

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12.16.2025

Cruelty-Free Gifting: Elevate Your Festive Spirit with Kind Choices

Update A Compassionate Celebration: The Rise of Cruelty-Free GiftingAs the festive season approaches, a growing trend in gifting emerges: a commitment to cruelty-free options that prioritize the well-being of animals. This year, FOUR PAWS South Africa launches an updated Wear it Kind Brand Directory, featuring 60 new fashion brands committed to animal welfare. With over 300 brands now rated, this directory serves as a vital resource for consumers looking to make thoughtful gift choices.Fashion That Cares: Choosing Ethical BrandsWith eight out of ten adults agreeing that fashion companies should reduce reliance on animal-derived materials, it’s evident that cruelty-conscious shopping is now a priority.FOUR PAWS emphasizes brands that prohibit fur, down, and leather, encouraging shoppers to support sustainable and ethical alternatives. Increasingly, consumers wish to avoid contributing to the exploitation of animals through their purchases.The Stakes of Fashion ChoicesThis effort is underscored by alarming realities in the fashion industry, where practices like live lamb cutting and live plucking remain prevalent. Brands such as Ecoalf and Sealand Gear are leading the charge by phasing out animal cruelty. While on the other end, luxury players like Dior and Louis Vuitton lag behind, continuing unsustainable practices. This dichotomy emphasizes the need for increased transparency and accountability across the board.A Guide to Thoughtful GiftingThe festive season provides the perfect opportunity to shift our gifting habits. The Wear it Kind Brand Directory highlights numerous ethical brands, including local African designers and global leaders alike, showcasing how compassionate choices can be both stylish and sustainable. From recycled fabrics to locally sourced textiles infused with cultural heritage like Kente fabric and Ankara prints, there is no shortage of chic, ethical options available.Celebrating Local TalentIncorporating local fashion brands into our gifting strategy contributes to both the economy and the environment. Brands such as Sealand Gear epitomize ethical production, utilizing eco-friendly materials that reflect the vibrant colors and rich patterns characteristic of African textiles. This not only supports local artisans but also celebrates the unique beauty of African culture.Beyond Fashion: Beauty with a PurposeThe movement extends beyond fashion into the beauty realm, where brands that celebrate cruelty-free practices are winning the hearts of conscious consumers. Africa is home to treasure troves of natural skincare brands utilizing indigenous ingredients like Baobab oil and traditional methods that resonate with the ethos of sustainability. Products that embody these principles are perfect gifts for those who appreciate ethical beauty.Gift with Intention: Practical TipsWhen making gifting choices this season, keep a few helpful tips in mind:Research Brands: Utilize directories to find brands committed to ethical practices.Consider Giving Back: Donations or adopting animals in someone’s name illustrates a commitment to compassion.Emphasize Experiences: Gifting experiences, like a workshop from an African designer or a fashion show ticket, can be as meaningful as physical gifts.The Future of Gift Giving is KindThis festive season, let’s incorporate principles of sustainability and compassion into our gifting by opting for ethical brands. As we celebrate kindness, we can collectively contribute to the fight against animal cruelty, one mindful choice at a time. Let’s wear it kind because this year, cruelty is never in style.

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