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February 26.2025
3 Minutes Read

Discover How KZN South Coast Fashion Labels Are Revolutionizing the Industry

KZN South Coast fashion labels display vibrant dresses

Fashion from KZN South Coast: A Global Perspective

The KZN South Coast fashion scene is thriving, showcasing remarkable brands that are making waves on the global stage. Local labels such as Sistas Felas, S’theh, and Deon Zuider are capturing the hearts of international audiences with their unique blend of African flair and high-quality craftsmanship.

A Closer Look at Sistas Felas

Founded in 2020 by Makhosazane (Makhosi) Ntshangase, Sistas Felas has garnered significant accolades, including the prestigious Designer of the Year 2024 at the Durban Fashion Fair. Makhosi’s vision extends beyond fashion; she is committed to local community development. Partnering with organizations like Trade & Investment KZN (TIKZN) and Ray Nkonyeni Municipality, Makhosi runs a FREE Fashion Design Training Programme for budding designers, providing them exposure at major events like Durban July and Seychelles Fashion Week.

With operations in Gamalakhe and a training studio in Port Shepstone, Sistas Felas has expanded its reach internationally, exporting to London and Seychelles. The brand is actively seeking investments to enhance local manufacturing capabilities, aiming to promote the textile industry while creating job opportunities in the community.

Sthesh Fashion Boutique: Crafting Elegance

Sthembile Mnguni, the creative mind behind Sthesh Fashion Boutique, is another testament to the thriving fashion scene in KZN. Since launching in 2014, she has earned notable awards, including the The Next Billionaire 2023 in the Clothing and Textile category. Sthembile emphasizes the importance of quality and customer loyalty, stating, “It’s important to remain consistent in producing quality-made garments.”

Her boutique specializes in high-quality wedding gowns and traditional attire, reflecting vibrant colors and meticulous craftsmanship. Sthembile attributes her business growth to her membership in the Buy Local initiative, which has created more showcasing opportunities and enhanced her brand's visibility.

Deon Zuider: A Journey of Passion and Resilience

Samkele Deon Nxumalo, director of Deon Zuider, turned a personal tragedy into a successful business journey in fashion. His determination led him to win multiple awards, including Designer of the Year at the 2023 South Coast Business Fair. Fashion became a means to honor his late sister and foster community engagement through style.

Deon Zuider prides itself on legendary service and quality. The brand predominantly sources fabric and equipment locally, reducing costs and benefiting their clients while supporting local economy. Samkele envisions opening a fashion school to nurture local talent and expand production capabilities further.

Investment Potential: A Golden Opportunity

According to Dr. Vusumuzi Sibiya, CEO of South Coast Tourism and Investment Enterprise (SCTIE), the region's fashion and CMT (Cut, Make, Trim) industry is ripe for investment. The SCTIE’s Buy Local initiative has significantly bolstered local businesses, encouraging residents to prioritize sourcing locally. The One Stop Shop in Port Shepstone also provides essential support for prospective investors looking to tap into this burgeoning sector.

“The investment potential in the fashion and CMT industry is abundant on the KZN South Coast. Now’s the time to invest in fashion here!” underscores Dr. Sibiya. Moreover, fashion schools would provide the next generation of designers with the skills needed to keep this creative industry vibrant and sustainable.

The Future of KZN Fashion

Investing in African fashion isn’t solely about profit—it encapsulates a commitment to ethical practices and community enhancement. With a focus on sustainability, affordability, and high-quality craftsmanship, brands in the KZN South Coast are paving the way for a future where local talent shines on a global platform. This movement illustrates how style can empower and transform lives, making it a compelling opportunity for conscious investors.

If you are interested in discovering more about the dynamic fashion landscape in KZN or potential investment opportunities, visit the KZN South Coast Tourism website and support our vibrant local designers. Your investment can help foster a thriving community and elevate African fashion to new heights.

Explore the Best of KZN Fashion!

Join the movement to support local artisans and invest in a vibrant and sustainable future. Follow KZN South Coast Tourism on social media for the latest updates and investment opportunities!

Fashion & Beauty

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02.01.2026

Nairobi Fashion Week: Rethinking Consumption in African Fashion

Update The Impact of Consumption on the Fashion IndustryThe recent Nairobi Fashion Week has brought forward a pressing dialogue within the African fashion sector: the need to rethink consumption practices. As global awareness around sustainability and ethical consumption intensifies, the fashion industry stands at a crucial crossroads. Designers and brands alike are beginning to recognize their potential role in either exacerbating environmental degradation or leading the charge towards sustainability.In 'Kenya: Nairobi fashion week challenges industry to rethink consumption', the discussion dives into the pressing need for sustainability within the fashion sector, exploring key insights that sparked deeper analysis on our end. An Exploration of Ethical Fashion PracticesThis year’s event focused on innovative strategies that aim to minimize environmental impacts while embracing ethical practices. From utilizing sustainable materials to adopting circular fashion models, the discussions at Nairobi Fashion Week showcased a variety of approaches for designers to mitigate their carbon footprint. Emphasizing ethical sourcing and fair trade practices not only empowers local economies but also resonates with consumers increasingly aware of their purchasing decisions.The Influence of African Designers on Global TrendsKenyan designers are not just following trends—they’re creating them. By infusing cultural elements with modern aesthetics, they are redefining what it means to consume fashion responsibly. One notable example is the collaboration between local artisans and contemporary designers, which not only promotes traditional craftsmanship but also encourages consumers to support sustainable practices. As these designers gain international recognition, there is an opportunity for Africa to lead in the sustainable fashion movement.Counterarguments: The Challenges of Changes in ConsumptionDespite the promising initiatives, there are counterarguments concerning the feasibility of widespread ethical consumption. Critics argue that while the concepts are admirable, many consumers are still driven by fast fashion trends and low prices. The challenge lies in converting interest into actionable change. It requires collective effort—from consumers to policymakers—to shift towards a value-driven consumption model.Future Predictions: A Shift in Consumption CultureAs Nairobi Fashion Week highlights the significance of sustainability, the future may hold a transformative shift in consumption culture. With an influx of eco-conscious consumers who prioritize ethical practices over fleeting trends, the potential for an enhanced solidarity between fashion and the environment looks promising. Moreover, as governments and organizations push for environmentally sound practices, we may witness a more formal integration of sustainability into fashion policies across Africa.Taking Action: Embracing Sustainable FashionTo dive deeper into sustainable fashion, professionals in the industry should advocate for both educational outreach and community engagement. By creating platforms that facilitate dialogue about sustainable practices and fostering relationships among designers, consumers, and policymakers, a comprehensive strategy to tackle consumption can be developed. Steps to prioritize the purchase of sustainably-made garments and decrease waste in the fashion supply chain are vital.Conclusion: The Road Ahead for African FashionThe conversation ignited by Nairobi Fashion Week is crucial. As the industry confronts the complexities of consumption, the shift towards sustainability is no longer a choice but a necessity. With growing interest from consumers and support from designers, Africa stands on the verge of pioneering a revolution in fashion that prioritizes ethical practices and ecological responsibility. For all professionals engaged in this sphere—now is the time to lead the charge for change.

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