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February 26.2025
3 Minutes Read

Discover How KZN South Coast Fashion Labels Are Revolutionizing the Industry

KZN South Coast fashion labels display vibrant dresses

Fashion from KZN South Coast: A Global Perspective

The KZN South Coast fashion scene is thriving, showcasing remarkable brands that are making waves on the global stage. Local labels such as Sistas Felas, S’theh, and Deon Zuider are capturing the hearts of international audiences with their unique blend of African flair and high-quality craftsmanship.

A Closer Look at Sistas Felas

Founded in 2020 by Makhosazane (Makhosi) Ntshangase, Sistas Felas has garnered significant accolades, including the prestigious Designer of the Year 2024 at the Durban Fashion Fair. Makhosi’s vision extends beyond fashion; she is committed to local community development. Partnering with organizations like Trade & Investment KZN (TIKZN) and Ray Nkonyeni Municipality, Makhosi runs a FREE Fashion Design Training Programme for budding designers, providing them exposure at major events like Durban July and Seychelles Fashion Week.

With operations in Gamalakhe and a training studio in Port Shepstone, Sistas Felas has expanded its reach internationally, exporting to London and Seychelles. The brand is actively seeking investments to enhance local manufacturing capabilities, aiming to promote the textile industry while creating job opportunities in the community.

Sthesh Fashion Boutique: Crafting Elegance

Sthembile Mnguni, the creative mind behind Sthesh Fashion Boutique, is another testament to the thriving fashion scene in KZN. Since launching in 2014, she has earned notable awards, including the The Next Billionaire 2023 in the Clothing and Textile category. Sthembile emphasizes the importance of quality and customer loyalty, stating, “It’s important to remain consistent in producing quality-made garments.”

Her boutique specializes in high-quality wedding gowns and traditional attire, reflecting vibrant colors and meticulous craftsmanship. Sthembile attributes her business growth to her membership in the Buy Local initiative, which has created more showcasing opportunities and enhanced her brand's visibility.

Deon Zuider: A Journey of Passion and Resilience

Samkele Deon Nxumalo, director of Deon Zuider, turned a personal tragedy into a successful business journey in fashion. His determination led him to win multiple awards, including Designer of the Year at the 2023 South Coast Business Fair. Fashion became a means to honor his late sister and foster community engagement through style.

Deon Zuider prides itself on legendary service and quality. The brand predominantly sources fabric and equipment locally, reducing costs and benefiting their clients while supporting local economy. Samkele envisions opening a fashion school to nurture local talent and expand production capabilities further.

Investment Potential: A Golden Opportunity

According to Dr. Vusumuzi Sibiya, CEO of South Coast Tourism and Investment Enterprise (SCTIE), the region's fashion and CMT (Cut, Make, Trim) industry is ripe for investment. The SCTIE’s Buy Local initiative has significantly bolstered local businesses, encouraging residents to prioritize sourcing locally. The One Stop Shop in Port Shepstone also provides essential support for prospective investors looking to tap into this burgeoning sector.

“The investment potential in the fashion and CMT industry is abundant on the KZN South Coast. Now’s the time to invest in fashion here!” underscores Dr. Sibiya. Moreover, fashion schools would provide the next generation of designers with the skills needed to keep this creative industry vibrant and sustainable.

The Future of KZN Fashion

Investing in African fashion isn’t solely about profit—it encapsulates a commitment to ethical practices and community enhancement. With a focus on sustainability, affordability, and high-quality craftsmanship, brands in the KZN South Coast are paving the way for a future where local talent shines on a global platform. This movement illustrates how style can empower and transform lives, making it a compelling opportunity for conscious investors.

If you are interested in discovering more about the dynamic fashion landscape in KZN or potential investment opportunities, visit the KZN South Coast Tourism website and support our vibrant local designers. Your investment can help foster a thriving community and elevate African fashion to new heights.

Explore the Best of KZN Fashion!

Join the movement to support local artisans and invest in a vibrant and sustainable future. Follow KZN South Coast Tourism on social media for the latest updates and investment opportunities!

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09.12.2025

How Pick n Pay's 400th Clothing Store Raises the Bar for Sustainable Fashion in South Africa

Update Celebrating a Milestone with Meaning The recent opening of Pick n Pay Clothing's 400th stand-alone store at Westgate Mall in Roodepoort, Gauteng, represents a significant achievement not only for the brand but also for the retail landscape of South Africa. This milestone is more than just a number; it's a testament to Pick n Pay's evolution and its ability to adapt and thrive amidst economic challenges. Established in 2002 with its first store in Menlyn Mall, PnP Clothing has consistently grown, establishing its relevance and reach across local communities. A Commitment to Affordable, Sustainable Fashion In a country where affordability and sustainability are critical in retail, Pick n Pay Clothing stands out by delivering quality fashion options that cater to diverse customer needs. The apparel market in South Africa is projected to grow annually by 5.85%, a trend bolstered by the increasing demand for affordable and ethically produced items such as womenswear, menswear, and children's clothing. The Westgate store's design not only embraces a modern aesthetic but also reflects the brand's commitment to sustainability through the use of eco-friendly materials and local sourcing, including items that showcase vibrant local textiles like Kente fabric and Ankara prints. Enhancing Customer Experience Through Innovative Design The new Westgate store is a flagship location featuring a spacious layout that promotes an immersive shopping experience. Customers can enjoy fitting rooms decorated with local cultural insights, making shopping a delightful exploration of community stories. This approach creates a unique value proposition that aligns with current consumer preferences for personalized and engaging retail experiences. The Power of Local Community and Job Creation With 29 new stores planned for 2025 and existing outlets revamped, Pick n Pay Clothing is poised to foster job creation and support local economies. This is especially significant in South Africa, where employment opportunities are crucial for economic recovery. The company's growth strategy showcases a broader commitment to community upliftment through retail and economic development, especially in the heart of the West Rand. Understanding the Trends Shaping the Future of Fashion As we move toward a future defined by conscious consumerism and sustainability, Pick n Pay Clothing is at the forefront, embodying the principles of circular fashion and eco-friendly shopping. The retail sector is increasingly influenced by trends such as mobile shopping, e-commerce, and ethical clothing, which accentuates the importance of integrating technology with sustainable practices. With a focus on local craftsmanship and African beauty brands, retailers have the opportunity to not only support their communities but also celebrate the rich cultural heritage found within our borders. Bridging Tradition and Modernity In an age where fashion is a powerful tool for self-expression, brands like Pick n Pay Clothing are reshaping narratives around personal style. By featuring traditional fabric designs in contemporary cuts and styles, they tell a story of cultural fusion that resonates with many South Africans. This blending of old and new not only enhances the wardrobe choices available to consumers but also serves to promote a revival in appreciation for cultural craftsmanship and textile innovation. Final Thoughts on Fashion's Evolving Landscape As Pick n Pay Clothing celebrates its growth and commitment to sustainability, it invites us all to rethink our fashion choices. The convergence of modern trends with traditional African designs offers not only aesthetic appeal but a deeper connection to our roots and our community. For shoppers, this means access to a diverse range of styles that are not only beautiful but also ethically produced and locally sourced. The future looks bright for South Africa’s clothing sector, with exciting opportunities ahead.

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